Choice of travel destination

When the guests enjoy their skiing holiday on and outside the pistes, it is a result of one and a half to two years of preparation before the travel destination is presented in the travel agencies' programmes.

Ideas for new travel destinations are often based on our extensive knowledge and many years of experience with the Alps, new trends on the market, increasing demand for specific travel destinations after an event like a world championship or the Olympic Games, an employee who has found a new "gem" or tips from guests that say "you should be be here".

After this, our purchasers start carry out investigations of the travel destination, where conditions regarding safety, lift quality, piste selection, snow safety, hotel quality, logistics (access conditions for driving guests, bus guests and transfer buses from the airport) as well as cost level are analysed. Other criteria may vary depending on the type of guests for whom the destination is relevant. Living right by the lift is more important to a family than to a school group.

After the selection of travel destinations, it is our purchasers' job to find quality-conscious business partners that share our passion for creating the perfect setting for an amazing travel experience. We always strive for long-term cooperation with our business partners, as we believe that this results in the best setting for an amazing travel experience for our joint guests.

After this, the process continues by the sales managers of the respective travel agencies evaluating whether the products can be sold or not. With online sales as a distribution channel, it is now much faster to be available on the market than through traditional travel catalogues.